JewBelong, a national nonprofit organization for fighting antisemitism and making Judaism accessible, put up seven new billboards in Greater Kansas City.
Reaching an estimated 35.4 million eyes, the pink and white billboards feature provocative slogans to raise awareness about the dangers of antisemitism.
The billboards will remain standing until the end of June. The slogans and locations are:
- “We’re just 80 years since the gas chambers. So no, a billboard calling out Jew hate isn’t an overreaction” — I-35 and Henning St., Kansas City, Kansas; I-29 and N.W. Waukomis Dr., Northmoor, Missouri
- “You don’t have to be a Jew to protect Jews” — I-70 and I-35, Kansas City, Missouri; I-70 and Troost Ave., Kansas City, Missouri
- “Standing against antisemitism is standing with America” — I-70 and E 14th St., Kansas City, Missouri; I-35 and 17th St., Kansas City, Missouri
- “Can a billboard end antisemitism? No. But you’re not a billboard” — I-70 and Brooklyn Ave., Kansas City, Missouri
“The Jewish community is only 2% of the entire country, so we need to work extra hard to break through to the wider American public,” said JewBelong co-founder Archie Gottesman. “We are up against some of the worst antisemitism of our lifetime. It’s outrageous and wouldn’t be tolerated if it was another marginalized community being treated like this.”
JewBelong has run nearly 800 billboards across the country and offers a library of free resources for “Jews, allies and anyone who has felt like a Jewish outsider or feels disengaged from the religion.”
A billboard by JewBelong at the intersection of I-29 and N.W. Waukomis Dr. in Northmoor, Missouri.