What do the Sprint Center and The Kansas City Jewish Chronicle have in common? They have both used Digital Lagoon to enhance their images.
Digital Lagoon’s multi-faceted services can be used by individuals, small companies and large corporations.
Just how multi-faceted?
“Let’s talk about a new company for example. We can develop the website. We can put together videos for training, marketing and sales. We can do the interior and exterior design and all trade show displays,” explained Owner/President Jordan Gershon. It’s very common for companies to hire the Jewish-owned business for the varied services they offer. The Chronicle hired Digital Lagoon to correct some glitches on its website; its parent company, MetroMedia publishers, had magazine covers enlarged, which now hang on the office walls.
When Digital Lagoon was established in 1995, Interactive CD-Rom and video production was the company’s primary focus. Shortly after, it was contacted to assist in the development of sprint.com, which launched a new Web development division within Digital Lagoon.
“We next developed twinkies.com, amctheatres.com and garmin.com,” said Gershon, who is a member of The Temple, Congregation B’nai Jehudah.
Today, Gershon described Digital Lagoon as a “single-source provider for marketing communications.”
That includes providing cutting-edge technology in Web development, video production and large-format digital printing.
When it comes to developing websites, Gershon said Digital Lagoon can do “the creative, the programming and also take care of all the hosting and on-going maintenance.”
“We have a very powerful content management system that allows the user to be able to update and make any changes to their website,” Gershon said. “No matter how large or small the website, it’s easily developed and maintained by Digital Lagoon.”
Digital Lagoon works with a variety of companies such as retailers, restaurants and health care clients. In fact it just completed large projects for both Carondelet Health and the Blue Valley School District’s CAPS program. Customers aren’t just centered in Kansas City, Gershon said, “Digital Lagoon serves people and businesses all over the country.”
If video production is needed, Digital Lagoon offers location shooting, editing, post-production, mastering and duplication.
“We have writers, producers, script writers and editors. We can take it from an idea all the way through the completed production,,” Gershon said. Many companies are currently training their employees, Gershon said, using Web-based training, which Digital Lagoon develops.
“You can track the user, see what they’ve looked at and incorporate testing to see if they are retaining the information. That’s a good use of combining our video and web technology,” Gershon said.
The newest facet of Digital Lagoon’s business is large-format digital printing, which was added in 2007. It’s iunique in that it can print on almost any type of material.
“Our biggest project to date is the entire Sprint Center,” he said. “When you go to the Sprint Center, we did the design, the installation and the printing for the interior and exterior signs and graphics.”
On the print side, Digital Lagoon works with consumers, retailers, designers and architects. Besides signage, businesses often need large digital printing to showcase products at trade shows. Gershon said, “Digital Lagoon not only creates and produces the materials; it can install them as well, regardless of where the installation is needed.”
“We can print on metals, acrylic, glass, vinyl, fabric, tile and others” he said. “We use UV ink so it’s impervious to any moisture or fading and allows for both interior and exterior applications.”
Digital Lagoon’s state-of-the-art facility includes a complete prepress shop, wide-format printers, a complete finishing shop and full installation and design services.
“We have the skill and the capacity to turn your job around quickly and affordably,” Gershon said. “It’s all very new technology that’s only been around three years. I’ve always been interested in technology and media.”Gershon is involved in every aspect of the business and thoroughly enjoys it.
“I absolutely love it. I like interacting with clients to increase their sales and providing them with new creative solutions,” he said.
The company has recently jumped into the promotional business with photodarts.com.
Featured in the Wall Street Journal, Gershon pointed out that photodarts.com can customize regulation-sized dart boards by printing any image, logo or photo. Customers can see what the customized dartboard will look by clicking on the website and uploading the image. Dart boards can also be found on Digital Lagoon’s website, www.lagoon.com.
